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Bakery restaurant at Schmearz Bagels, Tel Aviv
Bakery cuisine at Schmearz Bagels, Tel Aviv
Bakery cuisine at Schmearz Bagels, Tel Aviv
Schmearz Bagels logo
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SCHMEARZ BAGELS
OLD NORTH, TEL AVIV
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Halavi

Hashgarah

Rabanut Tel Aviv, Regila

Ambiance

Casual & Lively

Category

Bakery & Cafe

Wine Selection

No

Outdoor Terrasse

Yes

Rooftop

No

About the Place

Schmearz Bagels is a New York style kosher dairy bagel shop at Ben Yehuda 171 in the Old North neighborhood of Tel Aviv, on the upper Ben Yehuda corner long occupied by Benedict. It opened in August 2025 under MasterChef VIP Israel winner and former Boston University basketball player Michal Epstein, with manager Shawn running the front counter. Bagels are cold fermented, hand shaped, boiled in malt, and baked until the crust crackles, served plain or topped with house cured pastrami salmon, classic Nova with cream cheese and capers, avocado with poached egg on everything, or vegan mushrooms with skordalia. Frieckles, sweet bagels, and a signature tahini coffee slurpee round out the counter. Supervision is Rabanut Tel Aviv at the standard level, dairy only, not Chalav Yisrael. Hours run Sunday to Friday 08:00 to 15:00; popular flavors sell out by midday.

Contact Info

Address: Ben Yehuda 171, Tel Aviv
Phone: +972509893615
Mashgiah Phone: +972525736449
Instagram: @schmearz_bagels

Services

Available for deliveriesTakeaway available
No online table reservationNo caterer service

What do we think

Schmearz Bagels: A New York Counter Lands on Upper Ben Yehuda

The first crackle hits before the bagel is even cut. Behind the glass counter, a baker pulls a tray from the oven, a fine cloud of flour rising with it, and the rim of each ring shows the unmistakable shellac of a malt boil. A queue snakes out the door and across the corner where Ben Yehuda meets Jabotinsky, knotted around a few outdoor tables, regulars and tourists trading the same impatient look. This is Schmearz Bagels on a weekday morning, the kind of place where the line is part of the room and the smell of hot dough is the only soundtrack you need.

The menu makes a single, uncompromising promise: a real New York bagel, cold fermented overnight, hand shaped, boiled in a malt solution, then baked until the crust pops audibly when squeezed. The result is dense and chewy, faintly sweet from the malt, with an interior that springs back like a good piece of ciabatta. Plain at twelve shekels is the honest test, and it passes; sesame, poppy, garlic, and the everything mix (sesame, dill, onion chips, garlic, and salt) all behave as they should, with the toppings adhered to a slick, glossy surface rather than scattered like an afterthought.

Frequently Asked Questions

What are Schmearz Bagels' opening hours?

Schmearz Bagels operates Sunday through Friday from 08:00 to 15:00 and is closed on Saturday. Popular flavors and combinations regularly sell out before midday, especially on Fridays when the pre Shabbat rush begins early, so arriving in the morning gives the widest selection across both open and closed bagels.

Is Schmearz Bagels kosher and at what level?

Yes. Schmearz Bagels holds a standard (Regila) kashrut certificate from Rabanut Tel Aviv, classified on the certificate as a dairy cafe under the Religious Council of Tel Aviv Yafo. The mashgiach on file is Menachem Yehuda. Chalav Yisrael is not certified at this venue, so diners who hold by Chalav Yisrael should plan accordingly.

Who owns Schmearz Bagels?

Schmearz Bagels is owned by Michal Epstein, winner of MasterChef VIP Israel and a former Division I basketball player at Boston University. Epstein also runs the Eats group on Ben Yehuda, which is not kosher. Schmearz is her dedicated kosher project, opened in August 2025 at the corner long held by Benedict.

What should I order at Schmearz Bagels?

Start with the pastrami salmon open bagel, the in house cure that has become the signature dish. Pair it with the avocado and poached egg on everything bagel, a side of frieckles (fried pickles with whipped cream cheese), and a tahini coffee slurpee. For takeaway, the four pack to go reheats remarkably well at home.

How does Schmearz Bagels make their bagels?

Schmearz follows the traditional New York water bagel method. Dough is cold fermented overnight, hand shaped into rings, boiled briefly in a malt solution, then baked at high heat until a thin, audible crackle crust develops. The result is dense, chewy, and faintly sweet from the malt, with a springy interior.

Does Schmearz Bagels deliver or accept reservations?

Schmearz delivers via Wolt across central Tel Aviv during shop hours. The venue itself runs on counter service: queue, order at the counter, then collect. There are no reservations, no table service, and seating is limited to four counter stools, one communal table inside, and a few sidewalk tables outside on the corner.

Where is Schmearz Bagels located?

Schmearz Bagels is at Ben Yehuda 171, Tel Aviv, on the corner where Ben Yehuda meets Jabotinsky in the Old North neighborhood (upper Ben Yehuda). The site was occupied for fifteen years by the Benedict brunch restaurant before Schmearz opened in August 2025. There is no dedicated parking; street parking is limited.

Are there vegan and gluten conscious options?

Yes. The vegan open bagel pairs sauteed mushrooms, skordalia, a spicy salsa, and lemony greens, and is treated as a permanent menu item rather than a token addition. Gluten conscious diners should note that bagels are wheat based; the kitchen does not run a dedicated gluten free line, though some patrons report flexibility on builds.

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