imerSion: A Secret Tel Aviv Tasting That Eats Like a World Tour
The text message lands the day before your reservation: a meeting point in central Tel Aviv, a request for your cocktail preference, a quiet note about dietary restrictions. You stand on the right corner at the right hour and a mini-bus pulls in. Five minutes later you step off into a courtyard you cannot quite place, a host calls you by name, and a glass is already in your hand. Somewhere inside, eighteen seats are waiting, the projection rig is warming up, and Chef Sally Nejman is plating the first dish. Welcome to the most theatrical kosher meal in the country.
This is not a description of the evening; this is the actual on-ramp to dinner. Sally Nejman and Chef David Cohen spent eighteen months adapting a template borrowed from Paul Pairet's Ultraviolet in Shanghai, then translated it for Tel Aviv: a single private dining room, kosher under Rabanut Tel Aviv, that turns seven plates into a guided trip across six cities. By the time you sit down, the kitchen already knows what you cannot eat, what you prefer to drink, and what time the room needs you in your seat. Almost nothing about the evening is improvised, and that discipline is the first sign that this is a serious operation rather than a gimmick.



