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Fusion restaurant at imerSion, Tel Aviv
Fusion cuisine at imerSion, Tel Aviv
Fusion cuisine at imerSion, Tel Aviv
imerSion logo
I
IMERSION
LEV HA'IR, TEL AVIV
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Bassari

Hashgarah

Rabanut Tel Aviv, Regila

Meat Hashgarah

Rabanut Tel Aviv

Ambiance

Theatrical & Luxurious

Category

Chef Restaurant

Wine Selection

No

Outdoor Terrasse

No

Rooftop

No

About the Place

imerSion is Israel's first immersive kosher restaurant, opened in January 2024 by Chef Sally Nejman and Chef David Cohen after eighteen months of development. Eighteen guests per seating board a private mini-bus from a secret meeting point in central Tel Aviv and arrive at an undisclosed venue, where a seven-plate chef tasting unfolds inside a 360 degree projection mapping room. Each course corresponds to a destination on the evening's itinerary: New York, Kyoto, Rio, Paris, Venice, Las Vegas. Synchronized music, scent and lighting wrap each plate in its city. The kitchen runs under Rabanut Tel Aviv supervision at the Regila level, with vegetarian and pescetarian accommodations on request. Two nightly seatings, Sunday through Thursday, at 19:00 for 690 NIS per person and 21:30 for 750 NIS per person. Reservations through Ontopo. The menu rotates approximately every six months and is kept confidential until guests are seated.

Contact Info

Address: Tel Aviv (secret venue, address shared after reservation)
Phone: +972525142977
Website: imersion.co.il
Instagram: @imersion_israel

Services

Reserve a table online
Not available for deliveriesNo takeaway availableNo caterer service

What do we think

imerSion: A Secret Tel Aviv Tasting That Eats Like a World Tour

The text message lands the day before your reservation: a meeting point in central Tel Aviv, a request for your cocktail preference, a quiet note about dietary restrictions. You stand on the right corner at the right hour and a mini-bus pulls in. Five minutes later you step off into a courtyard you cannot quite place, a host calls you by name, and a glass is already in your hand. Somewhere inside, eighteen seats are waiting, the projection rig is warming up, and Chef Sally Nejman is plating the first dish. Welcome to the most theatrical kosher meal in the country.

This is not a description of the evening; this is the actual on-ramp to dinner. Sally Nejman and Chef David Cohen spent eighteen months adapting a template borrowed from Paul Pairet's Ultraviolet in Shanghai, then translated it for Tel Aviv: a single private dining room, kosher under Rabanut Tel Aviv, that turns seven plates into a guided trip across six cities. By the time you sit down, the kitchen already knows what you cannot eat, what you prefer to drink, and what time the room needs you in your seat. Almost nothing about the evening is improvised, and that discipline is the first sign that this is a serious operation rather than a gimmick.

Frequently Asked Questions

Where is imerSion located in Tel Aviv?

The address is intentionally secret. After booking, guests receive a meeting point in central Tel Aviv the day before the reservation, and a complimentary mini-bus shuttles the full table to the venue together. The format is part of the experience, designed to disorient diners before the immersive tasting begins.

How do I make a reservation at imerSion?

Reservations run through Ontopo at ontopo.com or by phone at +972 52 514 2977. WhatsApp on +972 55 500 9659 is also accepted. Two seatings are offered nightly Sunday through Thursday at 19:00 and 21:30. The room holds eighteen guests per seating, so booking two to three weeks ahead is recommended.

What does a meal at imerSion cost?

The early 19:00 seating is 690 NIS per person and the later 21:30 seating is 750 NIS per person. The price includes a welcome cocktail, seven plates over a roughly 150 minute experience, the projection show, and the private mini-bus shuttle. Drink pairings and additional cocktails are charged separately.

Is imerSion kosher and what is the supervision?

imerSion operates under Rabanut Tel Aviv supervision at the Regila level. The kitchen is meat classified, with vegetarian and pescetarian accommodations available on advance request. Service runs Sunday through Thursday only; the restaurant is closed for Shabbat from Friday afternoon until Saturday night.

Who is the chef behind imerSion?

imerSion was founded in January 2024 by Chef Sally Nejman, who runs the kitchen, with co-founder Chef David Cohen. The concept draws on Paul Pairet's Michelin-starred immersive restaurant Ultraviolet in Shanghai and pairs a seven-plate chef tasting with 360 degree projection mapping inside a single private dining room.

What is the menu like at imerSion?

Seven plates total, with each course tied to a city visited during the projection journey. Recent itineraries have included New York, Kyoto, Rio, Paris, Venice and Las Vegas. The menu is kept secret in advance and rotates roughly every six months. Allergies and dietary preferences are arranged at booking, not at the table.

Can imerSion accommodate vegetarians or pescetarians?

Yes, with advance notice. The kitchen is meat classified but the team adapts courses for vegetarian and pescetarian guests when notified at the time of booking. Allergy intake happens through the same pre-reservation call. Walk-in dietary changes are not possible because the show is tightly timed and plated for the full table.

How long does the imerSion experience last?

Roughly 150 minutes from arrival at the meeting point to the end of the final plate. The shuttle ride and welcome cocktail open the evening, the seven-plate tasting threaded with the projection show forms the core, and a closing course winds the room down. Plan for a full evening rather than a quick dinner.

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