Bella: Rome on Einstein Street, Through a Cinema Screen

The scarlet ravioli arrive on a wide ceramic plate, jewel toned and glossy, while above the dining room a video wall pans slowly across an AI rendered Roman skyline. A DJ in the corner threads Italian lounge into low slung electronica, the open kitchen sends out a pizza margherita with charred edges still blistering, and somewhere two tables over a bottle of Tuscan red gets uncorked with a small flourish. This is Bella on a Wednesday night, a kosher Italian room that has decided, with full conviction, that dinner should feel like a film set.

Bella is the Italian anchor of the Bella Mia complex, a 1,700 square meter culinary compound at Einstein 10 in Ramat Aviv backed by singer Eden Ben Zaken, her husband Shuki Biton, and the owners of Luccina and Fifty and One. The investment runs to roughly 15 million NIS, and you can see every shekel.