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Mediterranean restaurant at Alena, Rishon LeZion
Mediterranean cuisine at Alena, Rishon LeZion
Mediterranean cuisine at Alena, Rishon LeZion
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Alena

Rothschild, Rishon LeZion

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Bassari

Hashgarah

Rabanut Rishon LeZion, Regila

AmbianceLively & Convivial
CategoryGrill House & Bar
Wine SelectionNo
Outdoor TerrasseNo
RooftopNo
What do we think

Alena: Six Hundred Degrees on a Rothschild Corner

The frena arrives first, straight off the coals, so hot that the server sets it down and steps back. Tear it open and the steam carries sage and thyme across the table. Underneath sits a pool of tahini and a clove of confit garlic gone soft as butter. It is half past seven on a Tuesday on Sderot Rothschild, the light inside has dropped to something low and amber, and the room is already loud in the way a good room is loud: people leaning in, not shouting over each other. Behind the pass, a charcoal oven the size of a small wardrobe has been running at 600 degrees since noon. This is Alena, the kosher hamara that brothers Dvir and Niv Nifusi moved to number 104, and it opens the way it intends to continue.

Everything at Alena goes through one piece of equipment. The kitchen is built around a single Josper charcoal oven that the owners describe, accurately enough, as a Japanese charcoal box, and it climbs to 600 degrees Celsius. Meat, vegetables and bread all pass through it. That temperature is not a boast, it is a constraint: it sears fast and leaves the inside alone, which is why the entrecote comes out with a black crust and a centre that is still pink, and why a whole eggplant emerges collapsed and smoky rather than stewed.

About the Place

Alena is a kosher Mediterranean hamara bar restaurant at Rothschild 104 in Rishon LeZion, owned by brothers Dvir and Niv Nifusi, who built the original menu with chef Yinon Elal. The kitchen is organised around one Josper charcoal oven that runs at 600 degrees Celsius, and every meat, vegetable and bread passes through it, seasoned with the house blend of sage, thyme and oregano the owners call the holy trinity. Signature dishes are the asado bruschetta, burnt gvetta bread loaded with long cooked pulled beef and charred eggplant cream, and the butcher's cut served with fire roasted tomato and tahini. The bar pours three house infused araks, black with cinnamon and anise, red with lychee and cranberry, and a spiced house apple version, alongside the Hamsa Aleich and Playa Papaya cocktails. Alena holds a Bassari kosher certificate from Rabanut Rishon LeZion, closes on Friday, and reopens at 20:15 on Saturday night.

Contact Info

Address: Rothschild 104, Rishon LeZionPhone: +97236228055Mashgiah Phone: +972538644314Website: topalena.comInstagram: @alena.hamara

Services

Available for deliveriesReserve a table onlineTakeaway availableCaterer Service Available

Frequently Asked Questions

Where exactly is Alena in Rishon LeZion?

Alena sits at Rothschild 104, on the Sderot Rothschild dining and nightlife strip in central Rishon LeZion. The restaurant previously traded at Herzl 34 as a pita counter and several directories still carry that older address. There is no car park at the building; the nearest option is the Ben Gurion Center car park, a few minutes on foot.

What are Alena's opening hours?

Alena opens Sunday to Wednesday from 12:00 to midnight, Thursday from 12:00 until 02:00, and Saturday night from 20:15 until 02:00 once Shabbat has ended. The restaurant is closed all day Friday. Happy hour runs Sunday to Thursday until 20:00 with 40 percent off all alcohol and cocktails, whole wine bottles excluded.

Is Alena kosher, and at what level?

Alena holds a kosher certificate from the Rishon LeZion Religious Council, that is Rabanut Rishon LeZion, at the standard Regila level rather than Mehadrin. The kitchen is Bassari, meat only, with no dairy served. The certificate covers the bar as well as the grill. The council register shows no Passover certification for the venue.

What should I order at Alena?

Start with the frena baked on the coals with tahini and confit garlic, then the asado bruschetta, three pieces of burnt gvetta bread with long cooked pulled beef, burnt tomato and charred eggplant cream. For a main, take the butcher's cut at 122 NIS or the street entrecote at 134 NIS, served sliced with crispy potato and chimichurri.

What is a hamara, and why does Alena call itself one?

A hamara is a contemporary Mediterranean street food house: house baked bread, cold salads to start, grilled meat, and a full bar. It differs from a hummusia, which centres on hummus and salads without alcohol. Alena fits the definition because it pairs charcoal cooking with cocktails, wine and house infused arak under one kosher certificate.

Which night is best to visit Alena?

Each night has its own programme. Sunday is Burger Night with off menu burger specials, Monday is wine night with bottomless wine by the glass from 61 NIS, and Tuesday is Butcher Night, when the kitchen puts out surprise cuts and one off dishes. Thursday runs until 02:00 and draws the biggest crowd.

Can Alena host a private event?

Yes. Alena keeps a private hall for up to 50 guests, separated from the main dining room, with its own bar and a chef menu built for each event. It takes birthdays, company evenings, engagements and bar mitzvahs. The team also caters off site, bringing its own equipment and the same Bassari menu to halls, courtyards and offices.

Work at Alena

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